Internal links allow you to direct traffic and search bots to specific pages, helping you rank better for certain keywords. On page SEO is the art of fine-tuning your website to speak effectively to both search engines and users. Implement schema markup to provide search engines with additional information about your content. This structured data helps search engines understand the context and purpose of your content, which can enhance your visibility in search results. Simple actions like adding schema markup can help search engines understand your page better.
- High-quality content is original and engaging content that covers the topic well and satisfies searchers.
- If you see sites with a high number of common keywords, then you can consider them your competitors.
- Which may also give you a boost of website traffic from other related keywords.
- Either because they reveal interesting data, contain original insights and reports, or are otherwise entertaining.
Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs. Improving it won’t only lead to more organic traffic but can also lead to higher conversion rates. Google wants their users to have a great experience visiting your site. The key is to make sure the main entities in your content are obviously linked together.
Choose the Right Keywords
On page SEO factors – Discover the key on-page SEO factors that can improve your rankings. The issue is that while search engines can read and understand text, they are not yet able to read what is contained in an image or video. If you prove that you are an authority in your field and you are using your expertise to create high quality content, you will earn better rankings.
On-Page SEO Checklist: The Complete Task List for 2025
For instance, if you’ve ever seen a SERP entry with star ratings, a product price, or an event date, you’ve seen the power of schema markup in action. These enhanced descriptions, known as rich snippets, are a result of a website using schema markup. John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”.
If you’re still not convinced, take it from Google, who say that they should “generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what SEO Anomaly they’re looking for”. I’ll go through each of these elements in the On Page SEO checklist below.
Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. For the best results, keep your meta description within 160 characters. Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. Google will often choose its own descriptions to display in search results.
Context.” The goal of the page title is to lay out the purpose of the page without being redundant.
